For the first time, Apple has made it in the top ten of all companies on the Forbes list. One reason given was that Apple reached $1 billion in sales faster than any retailer in history in 2004. Then they topped that in 2005 by $1 billion in sales in one quarter. Soon the average Apple store will be selling as much as an average Best Buy. Then comes two new products, the iPhone and Apple TV.
"Our stores were conceived and built for this moment in time - to roll out iPhone," CEO Steve Jobs told Fortune. Will they be selling as much as a Walmart Superstore soon. Walmart's margins are small while Apples are quite high. I will have to check the numbers. But anyway, WOW!
2 comments:
I never thought the Apple stores would sell so much stuff! In fact, I thought they would be more a venue to show off Apple products and an Apple geek congregation place. It turns out they are actually selling a lot of product! And as you say, the release of the iPhone will be huge, and they will conpete with all those kiosks in malls selling phones. Exciting times!
I know, it is amazing. Of course the iPod is probably most of the sales revenue.
I did check out the numbers for Walmart and Apple.
Walmart
Gross sales - $312 billion
Net income - $11.2 billion
# stores - 3900 worldwide
Net income / store - $2.9 million
Apple
Gross sales - $19.3 billion
Net income - $2.0 billion
# stores - 170
Net income / store - $11.7 million
Now this can't be a correct comparison because Apple also sells outside of its own retail stores including other retailers and their own online store. But the numbers are still pretty amazing.
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