Well, Stitch, for now at least order has been restored to the Universe. The Zune is at number 8 for MP3 players on Amazon, and there is only one SanDisk above it. The rest are iPods. For a while there, the Zune was a shocking number 2!! For whatever reason, prices tend to slip on Amazon, and the Zune was down to about $149, which is pretty good for a 30 Gb player. But now the iPods are kicking butt. I think your anaysis was right - Apple has a lot of outlets to sell iPods, not the lease of which is its own Apple online store, which is every bit as easy to use as Amazon. You know, it's even as easy to buy an iPod at the Apple retail stores. It's so freaking easy! Power to the iPod!!!
p.s. Macbooks are selling like hotcakes. It's an Apple Universe, man!