Tuesday, December 11, 2007

Warner Brothers leaning toward Blue Ray?

The following article:

Warner Bros

seems to suggest that Warner may be leaning toward Blue Ray. What amazes me is the last line of the article:

" But Toshiba’s main attraction to Paramount and Dreamworks was its offer of $150 million in incentives."

It is very Microsoftian to pay one's way into a market. I wish it weren't that way. I wish the merits of each format were the sole determiner of who wins. It would be cool if free markets were actually free and based on quality of services and technologies. Gentlemen, am I too idealistic? If someone even has an argument that a payoff of that magnitude could be justified, I would certainly listen.

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