Wednesday, June 10, 2009

WWDC 2009 a Success

Stitch, I would argue that WWDC was a qualified success. I believe a lot of naysayers feel that Apple didn't introduce whiz-bang products, but I would say Apple is laying an extremely solid foundation for the future. I still remember after Apple introduced the iPhone SDK and the App store, many were concerned. The App store had never been done before, and Apple keeps 30% of the revenue! Now a year later, the iPhone is arguably the hottest mobile development platform on the planet, and everyone else is scrambling to open their own app stores. What a dumb idea that everyone is copying!

With the introduction of the iPhone, Apple insisted that the virtual keyboard would be a game changer because it could be modified with software - it was not a static part of the phone. Fast forward, and here we are with gobs of multiple languages that any iphone used can jump right into, simply because the iPhone adjusts to whatever country it is in. And is anyone else jumping on board with a virtual keyboard?

With introduction of an API that allows developers to offer additional packages from within their app, the entire iphone app ecosystem is jacked up again to higher levels. Want a new game scenario? Have the gamer buy it right from within the app.

With the API allowing iPhone interaction with other hardware, developers can interface to the iPhone with their own hardware. The possibilities for that are endless.

Bottom line, it's about the software, and I believe Apple is hitting this one out of the park. The 'analysts' just don't get it, in my opinion. Just because it's not a new hardware product, they don't think there's anything worthwhile. I disagree!!

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