Everyone wants to be an Apple

Now that Apple is this amazingly successful company several other companies want to emulate there success. Oracle's CEO said point blank that they are looking to copy Apple's strategy of designing all in one products and selling the computer systems as packages. They recently bought Sun as part of this strategy. I guess all the naysaying that was directed at Apple was wrong. The naysaying of how they try to control all of their system. This has actually benefited Apple by being able to design the entire system so that it works perfectly together. Nobody complains about a automotive company for designing all aspects of their cars (or at least the key aspects) to make the entire car experience a joy to own. Dell's CEO has also come out and said that they will no longer be driven only by price in the design of their products. Of course this comes after a considerable slowdown in the PC market which has hurt their business even when Apple continues to grow. "I have seen the light!!" I hope more companies realize that everything is not about cost alone but in value. People will pay a little bit more if the value is there. A race to the bottom is not a magnificent goal in and of itself. I have seen too many products be designed to last too short just to make them cheaper. The illusion of quality is still an illusion and the buying public is tired of finding out later that they bought junk. Let the games begin.