Another piece of information from the Apple annual report is the growth of the business overall. Apple's gross sales went from $6.2 billion in 2003 to $13.9 billion in 2005, more than double (ending FY Sept). You might think that the iPod is the primary contributor to this growth, but of this total sales only $4.5 billion ( about 1/3 ) of it is from iPod sales. The computer side of the business is doing well too. Looking at unit sales, Apple sold 4.5 million units in 2005 compared to 3.0 million in 2003. A 50% increase! One last interesting note was there were 22 million iPod unit sales in 2005, while there were only 4.5 million computer unit sales. If even a few of these iPod owners are impressed enough to consider buying an Apple computer than there is a large potential upside to the computer sales as well.
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