Wednesday, April 11, 2007
Apple TV subculture
I have noticed that iTunes now has a link for content for the Apple TV. Currently the quality of the content is early podcasting but there is some actually good material. This could become something like a youTube.com on your TV. The young internet generation that is leaving regular TV may be pulled back to this. Some of the programs have a quick ad in the video. You can watch it on iTunes if you don't have Apple TV. Maybe Apple will add a search mode directly from you Apple TV for this type of content. Similar to the movie previews they have now. This is sort of like "snippet" TV which fits into the short attention spans of the Y generation. If it includes ads I could see Apple TV driving a new snippet TV economy for programming and ad revenue. This could be the first adopters of Apple TV in my mind.
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2 comments:
I hope you're right, Stitch. It would be awesome to especially have the searching capability for YouTube type broadcasts. Google has said they are working with Apple on lots of initiatives - since Google owns YouTube, maybe that will be on the menu (no pun intended!).
On the menu! Ha ha ha. LOL. I think Apple can work well with Google because they don't try to keep all the profits for themselves. Google can make cash from the ads in videos while Apple makes cash on hardware. Win-win makes it easier to form alliances, rather than bullying other companies because you have a slight upper hand.
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