Gentlemen, what do you think of Universals' new attempt to kick Apple out of the music loop?
Imeem
Users of the social networking site Imeem can listen to any song streamed to their PC for free as long as they see paid advertisements as well. Apparently the paid advertisements help Imeem make some cash for themselves as well as Universal. If a user wants to listen to the song on an MP3 player, they need to pay the 99 cents for the track. The article says this could be the perfect compromise for a company like Universal to get the revenue stream they feel they're entitled to. Comments?
1 comment:
It seems like these advertisement schemes are tried and tried again but seem to fail. I remember an ISP that had a free dialup service way back but you had to use their browser and see a bunch of ads. The ads overwhelmed the browser window and ended up being unsuccessful. I think people can only take so much ad infusion. And what do the advertisers think the consumer actually sees after a while. I would start to just ignore the ads. If you want people to view your ads, then only advertise to your target market and have some really cool ads. Force feeding ads just doesn't work.
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