MacNight is a blog to humorously extoll the vitues of the Mac and Apple products. Its all in good fun, and please talk it up.
Friday, September 04, 2009
AppleTV needs a serious upgrade
I have noticed that there is starting to be a lot of competition developing on the AppleTV market. Netflix has Roxio which allows you to view a limited selection of their videos on demand as part of your regular subscription. The reviews have been good and the simple device starts at $50. Then there are more and more PVR's which are like Tivo. Where you can digitally record TV/cable/dish programming to a hard drive for later viewing. Tivo has sued most of the competitors out of the market so this is more the build it yourself market. If Apple can expand their movie database to be on par with Netflix and offer a PVR built in this would be a big advance. The killer app would be something like a cable/dish package which has a minimal fee and loads of ad supported TV. I think the pay per show model for TV is a bust and is only a nitch market.
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It really is true that Apple's so called "hobby" is a very competitive field. And certainly many companies are wary of Apple dominating the field like they do with music, and there are so many viable and reasonable options that I just don't thing Apple's hobby will dominate. On the other hand, I agree with you that Apple will at least be competitive if they upgrade their offerings to go toe to toe with many of the established companies. I still love the AppleTV idea with its iTunes connectivity, and I think Apple was trying to capitalize on that. But, as you imply, Apple needs to do so much more to stay relevant! Apple just can't afford to let the AppleTV wither on the vine, so to speak!
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