Tuesday, January 11, 2011
$50 Billion in cash
Apple has been stock piling the money. It has over $50 billion in cash. More than MS, Goolgle, or Amazon. I saw an article making fun of the rate of return Apple has on this cash is only 0.7%. Of course Jobs defended this by saying, "we don't make having cash drive our acquisition strategies". Or something to that effect. What would Apple buy for $50 Billion? Maybe Sprint? It may not be enough for that though.
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I have always liked Apple's strategy. There is no doubt that when the time comes, Apple will have the resources to pull the trigger on a massive acquisition which will give them a huge competitive advantage. It's just a matter of time. In the mean time, Apple can make key strategic yet small acquisitions.
As the economy slowly comes back to life, if we do re-enter a technology boom of some sort, history shows that it always comes back to Earth. That's what I like - with these kinds of resources, Apple can weather the down times better than anyone else!
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