Gentlemen, it has recently been rumored that Apple will introduce a "Movie Rental Model" for the iTunes music store at the WWDC (World Wide Developers Conference). Does this make sense? It seems to me that it has always been new Mac stuff introduced at the conference, not iPod stuff.
Anyone expect new iPod stuff this August at WWDC?
5 comments:
So, is this rental format still going to be intended for small video machine use, whether that be the iPod or another portable device? I am wondering, because what kind of quality and features will these movies have (i.e. DTS, Dolby Digital, subtitles, etc.)?
-Le
Le, your guess is probably better than mine. I have read that the rental model makes sense to most people. But you are so right: would I want to download a rented movie at lower quality as compared to going through netflix at full dvd quality? I don't think so.
The curiosity is killing me, because I just don't see how Apple would make this viable. And Apple isn't going to put out a service that is not a head above the rest (in their opinion) and with a sizable market to be had.
I personally don't think they're going to make ipod announcements at the Developers Conference when they need so much time to show off the new OSX Leopard.
I would have to think that the quality would have to be as good as DVD's in order to compete. There are sites which do this already such as Movielink and CinemaNow. They can download a feature movie in DVD quality in about 3 hours. An article in Wired sayed that the peer to peer network BitTorrent does it even faster by downloading multiple streams in parrallel reducing load on the server. I have a plugin for Firefox that does this and large files are downloaded in about 6 blocks simultaniously and then reassembled after download. It works great. I am sure Apple could develop similer technology.
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